About

Clarity, structure, and momentum for leaders at critical inflection points.

Our Story

CGI is a founder-led strategy consultancy that partners with scale-ups, investors, and boards during high-stakes transitions. When decisions stall, alignment fades, or investor expectations escalate — we help leadership teams rebuild clarity, embed structure, and regain control.

We work with innovation-driven companies navigating capital, regulation, and scale — particularly across compliance-heavy, investor-led, and globally complex markets.

“We help founders and boards turn insight into clarity, and clarity into motion. Whether you’re scaling, raising, or leading through change — we bring the structure, challenge, and momentum to move with confidence.”

— Daniya Malik

Founder & CEO

What We Do

CGI delivers high-trust, high-impact counsel where strategy, capital, and leadership converge.

We typically support:

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Strategic roadmap and go-to-market clarity

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Fundraising and investor narrative development

Governance design, board performance, and succession planning

Regulatory, medical, and commercial strategy (sector-specific)

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Executive mentoring and founder resilience coaching

We bring the rigour of a top-tier firm with the discretion, pace, and proximity of a founder-led model.

Frequently retained by GPs, chairs, and founders post-raise, during board evolution, or ahead of exits and market expansion.

Please Note: We do not provide regulated financial, investment, or tax advice. Strategic financial support (e.g., capital narrative, budgeting) is illustrative only and should be reviewed with qualified professionals.

The Codex Approach™

Insight Structure Momentum

A practical, three-phase model designed to cut through complexity and deliver clarity.
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Insight

Uncover critical misalignments, blockers, and blind spots.

→ “Revealed a $5M revenue gap by aligning GTM and delivery teams in week one.” (Medtech scale-up)

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Structure

Build cadence, systems, and governance that support scale.

→ “Designed a full board and GM rhythm for a PE-backed platform entering APAC.”

Momentum

Reinforce visibility, delivery, and strategic tempo.

→ “Reframed a founder-CEO’s narrative and team structure ahead of Series B and governance recalibration.”

Who We Work With

We support leadership when clarity is urgent, and outcomes are high-stakes. Clients span regulated, innovation-led, and capital-intensive sectors across globally complex environments.

Leadership visibility, succession, and team design Regularly engaged to support founders post-raise, ahead of COO hires or delivery evolution.

Post-raise alignment, Series A–C readiness, and execution resets
Often brought in by GPs to support board evolution, delivery acceleration, or strategic repositioning.

Regulatory strategy, SAB design, and launch preparation
Helped a HealthTech CEO align SAB build, investor story, and FDA roadmap in parallel.

Strategic pivots, GTM narrative, and investor re-engagement Supported AI and B2B SaaS teams in pivot delivery, board refresh, and scale architecture.

Note: CGI accepts a limited number of biotech engagements per year, prioritising projects with strong scientific foundations and strategic clarity

Scientific platform design, market-entry, and capital narrative
Advised a rare disease biotech through SAB setup and Series B prep aligned to access milestones.

Founders, GMs & Executive Teams

Leadership visibility, succession, and team design Regularly engaged to support founders post-raise, ahead of COO hires or delivery evolution.

VC & PE-Backed Scaleups

Post-raise alignment, Series A–C readiness, and execution resets Often brought in by GPs to support board evolution, delivery acceleration, or strategic repositioning.

health

HealthTech & Medtech Innovators

Regulatory strategy, SAB design, and launch preparation Helped a HealthTech CEO align SAB build, investor story, and FDA roadmap in parallel.

AI, SaaS & Deep Tech Startups

Strategic pivots, GTM narrative, and investor re-engagement Supported AI and B2B SaaS teams in pivot delivery, board refresh, and scale architecture.

Biotech & Life Sciences Ventures (Selective intake)

Note: CGI accepts a limited number of biotech engagements per year, prioritising projects with strong scientific foundations and strategic clarity Scientific platform design, market-entry, and capital narrative Advised a rare disease biotech through SAB setup and Series B prep aligned to access milestones.

Why We Exist

CGI was built to bridge the gap between traditional strategy firms and the intensity of real-world leadership.

We bring:

We believe structure creates space for growth.

Clarity enables decision velocity.

Leadership shapes legacy.

Our Principles

How we think. How we operate. What we protect.

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Clarity before complexity

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Collaborative by design

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Execution with discipline

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Growth grounded in governance

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Sector insight, applied with care

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Thoughtful pace, not busywork

Meet the Team

Our advisory network evolves with each mandate. Profiles below represent select strategic leads engaged on recent and ongoing projects.

Leadership

Daniya Malik

Founder & CEO | Strategy & Leadership Advisor

A global board advisor and pharmacologist by training, Daniya works across capital, regulation, and organisational strategy. She’s advised teams in every major region, including through strategic engagements with several of the world’s top 10 pharmaceutical, biotech, heath tech and consumer health companies. She founded CGI to offer high-trust, high-impact counsel when stakes are high, and clarity is urgent.

Leadership

Daniya Malik

Founder & CEO | Strategy & Leadership Advisor

A global board advisor and pharmacologist by training, Daniya works across capital, regulation, and organisational strategy. She’s advised teams in every major region, including through strategic engagements with several of the world’s top 10 pharmaceutical, biotech, heath tech and consumer health companies. She founded CGI to offer high-trust, high-impact counsel when stakes are high, and clarity is urgent.

Isobel Kerr

Senior Advisor – Board Effectiveness & Governance

Over 15 years shaping succession, founder transition, and boardroom strategy across FTSE-listed companies, VC-backed scaleups, and mid-cap portfolios.

Dr. Farid El-Masr

Senior Advisor – Medical & Regulatory Strategy

Physician and strategic advisor with experience in oncology, CNS, immunology, and rare disease. Supports biotech, MedTech, and pharma clients on regulatory readiness and medical affairs.

Clara Wei

Senior Advisor – Strategic Finance & Investor Narrative

Advises growth-stage companies on financial narrative, investor strategy, and valuation clarity across Asia, Europe, and North America.

Dr. Kenji Sakamoto

Advisor – Scientific Innovation & Translational Strategy

Supports biotech and MedTech teams on preclinical validation, SAB formation, and scientific-investor narrative. Based in Tokyo and Boston.

Zola Adebayo

Advisor – Commercial Strategy & Emerging Markets GTM

Works with B2B and HealthTech scaleups on pricing and GTM architecture across Africa, MENA, and other complex jurisdictions.

Emily Zhang

Advisor – Strategic Operations & Delivery

Helps post-raise and founder-led companies build delivery rhythm, execution frameworks, and team operating models during growth or transformation.

Adam Dhanani

Advisor – Capital & Growth Strategy

Advises digital health and SaaS ventures on investor alignment, capital modelling, and go-to-market strategy.

Get in Touch

We take on a limited number of high-stakes engagements per quarter to ensure depth and senior attention.

If you’re at an inflection point, we’d be happy to explore fit.